Built local search dominance across three MSAs in 14 months. Integrated intake attribution, content velocity, and geo-targeted PPC to produce a measurable pipeline of catastrophic injury cases.
Most PI firms are invisible to the clients worth taking - not from lack of talent, but because their digital presence was built for the wrong outcomes. We fix that.
“Signed cases nearly doubled once the targeting and intake path were rebuilt. The lead quality changed fast, and LexDigital became part of how we grow, not just another vendor.”
Multi-Market PI Firm - Tampa / Orlando / Jacksonville
22k+
Qualified Leads
1.3k+
Signed Cases
41%
Avg. CPL Reduction
WHAT WE DO
THE COMPLETE Growth Stack
Five interlocking services - each one engineered to drive signed cases, not impressions.
A digital marketing agency serving personal injury law firms exclusively. Small by design. Senior team only. Five service lines, one vertical.
Personal Injury, Only
We don't serve general litigation firms or mixed-practice groups. PI intake economics are distinct - and we've built everything around them.
Senior Strategy, Direct Access
The people shaping the strategy are the people doing the work - senior specialists in search, paid media, design, and measurement. No account-management layer.
hubOne Integrated Growth System
SEO, local visibility, paid media, websites, and measurement move together around one goal: more qualified consultations and signed cases.
Three phases from diagnostic to compounding growth - built exclusively around personal injury intake economics. No borrowed playbooks. No generalist timelines. Every phase maps directly to signed cases.
01
of 03
Phase 01
Diagnose & Audit
We tear down your current search footprint, paid structure, intake path, and analytics stack. Every gap gets documented. Every competitor gets mapped. You get a clear picture of where your leverage sits and where you're bleeding opportunity.
Technical SEO AuditPaid Media ReviewIntake Path AuditCompetitor Mapping
Phase 02
Build & Deploy
Site restructure goes live. Ad funnels activate. Tracking gets wired end-to-end. Every change is engineered to move a specific conversion metric - not to generate activity reports or pad a dashboard.
Site ArchitectureGoogle Ads LaunchCall TrackingConversion Testing
Phase 03
Compound & Scale
Quarterly strategic resets. Aggressive iteration around signed-case potential and lead velocity. We expand what's working, cut what isn't, and continuously compound your market position quarter over quarter.
12-attorney plaintiff practice focused on auto, truck, and premises liability matters.
-36%
Cost Per Lead
+58%
Signed Cases
8mo
Ramp
Spend tightened and signed cases climbed. Tighter intent buckets, stronger PI pages, and cleaner routing pushed budget toward the searches that actually sign.
Five structural decisions. Every one holds up when firms push on the details. Not positioning - the actual way we're built, how we take on clients, and what you own when the engagement ends.
Every account is opened in your credentials. Every file is organised and documented as your property. When the engagement ends - for any reason - you take everything in one call. No unlock fee. No transition window. No leverage of any kind.
Real-Time Performance Tracking
A live dashboard tracking intake cost, CPL by channel, and signed-case economics is active before month one closes. You read what we read - raw, in real time, without asking. No prepared monthly reports. No selective sharing.
Senior-Only Experience
Six senior PI strategists. No coordinators. No junior execution. The person designing your growth model is the one operating your campaigns, reviewing your intake data, and presenting your quarterly review.
Contractual Market Exclusivity
One firm per market - written into the contract. Your primary market closes the day you sign. Competing PI firms cannot engage LexDigital while you're a client. We've declined revenue to hold this line. It is real, not rhetorical.
PI-Only Vertical Expertise
Personal injury is the only vertical we have ever served. We know your intake economics, referral network, and competitor landscape - pre-loaded, without a learning curve on your time or your budget.
LET'S TALK
YOUR FIRM'S GROWTH Starts Here
Let’s look at where your firm stands now, where search visibility and conversion friction are costing you cases, and whether there is a real path to stronger signed-case economics from here.
01We review your market, current visibility, and growth priorities.
02We identify the clearest constraints and opportunities.
03We respond with the right next step within one business day.
The practical questions usually matter first: fit, pace, exclusivity, reporting, and what working together actually looks like once the engagement starts.
Because the model is built around direct operator access. The person setting the strategy is the person reviewing the work, looking at your intake data, and making the next call. No handoff maze. No account-management theatre.
That is usually when structure matters most. Crowded markets expose weak positioning, weak local authority, thin pages, and wasted ad spend faster. The work starts by finding where the current market can actually be bent, not by pretending the competition isn’t there.
One per month. That limit is there to protect execution quality and keep every active engagement senior-led all the way through.
Your primary market is protected while we work together. We do not take a competing PI firm in that market, and that protection is written into the agreement rather than left as a verbal promise.
Not always. Sometimes the highest-leverage move is a rebuild. Sometimes it is a page hierarchy fix, a conversion pass, better local landing pages, or a paid media restructure. The first job is diagnosing what is actually holding growth back.
That depends on the starting point, but most firms feel meaningful movement within the first few months. The bigger advantage is that the system compounds instead of resetting every quarter, so the wins stop being isolated.
We start with a market diagnostic, pull apart the constraints, align on your highest-value case types, and set the first build priorities around what will most improve visibility, lead quality, and conversion efficiency.
By following the path from visibility into qualified calls, consultations, and signed-case economics. Traffic without case quality is noise. Leads without attribution are guesswork. The reporting has to support decisions, not just justify activity.
Yes. The work usually gets better when intake, internal marketing, and outside execution are aligned around the same conversion realities. We are not trying to replace useful internal context. We are trying to make it perform harder.
It is built for firms that want durable market position. Quick wins can happen, but the real advantage comes from a system that compounds over time instead of relying on short bursts of activity.
In PI marketing, every click matters.
What follows the click matters even more. Partner with people who understand how to turn attention into signed cases.